Marketing for Your Mental Health Niche

 Written by Kelsey Someliana-Lauer, Therapy Practice Solutions Virtual Assistant

You’ve finally found your niche - and if you haven’t, check out our last blog here.  You have a clear idea of who you want to serve and what presenting concerns they have. You’ve even done a training or two to make sure you have marketable skills in treating that population. Now, there’s only one thing left - it’s time to get some of your niche clients!


If you’re unsure of where to even start when it comes to marketing for your mental health niche, check out these tips below on marketing for your niche.


Utilize Search Engine Optimization (SEO)

One of our best tools in marketing in Search Engine Optimization, or SEO. Unfortunately, one of the things that is least understood is also SEO. For a primer on Search Engine Optimization, check out one of our favorite guides here. As a rundown, SEO is how search engines, like Google, Bing, or Yahoo, direct searchers to the correct site. If your site has the proper SEO in place, you’re more likely to come up when someone searches the relevant keywords.

To market for your niche, you’ll need to determine what keywords your niche client is using. One of the best ways to see what people are searching is by using a tool like Keywords Everywhere. This tool shows you how many people a month are searching for keywords relevant to you. If you know what your clients are searching, you can put those keywords both on your webpage and in the settings of your webpage to show up in more searches and therefore attract more clients.

For example, let’s say your niche client is millennials navigating their gender identity. With a keywords tool, you may discover that clients are searching “gender affirmative counseling near me,” “LGBTQ counselors,” “inclusive therapist,” and “gender identity counseling.” With this information, you can make sure your website’s “About” page mentions you’re a gender-affirming, inclusive therapist who loves working with LGBTQ+ clients. Now, search engines are picking up on those keywords and directing relevant clients to your site.

Make Marketing Material For Your Niche

Mental health clinicians should have an online presence - more on those benefits here. Since you’re already running an Instagram and/or a Facebook to cultivate that online presence, you might as well make material specifically for your niche population.

For example, if your niche is individuals with chronic pain and a co-occurring disorder, you may want to make material covering depression in the chronic pain community, holistic wellness, rates of substance use among those with chronic pain, and more. You probably don’t want to make a post about the benefits of crossfit, or how much you don’t like pain management medications.

Network with Other Professionals in Your Niche

Networking is a great and underutilized way to find referrals! If you have a private practice, one of the first things you should do is search for other providers in the same niche in your area. Although it’s easy to view other mental health counselors as competition, it’s far better to have a mindset shift and view fellow providers as referral sources for when you’re on a waitlist and vice versa.


Aside from other therapists, medical offices are great places to network. If your niche is children with ADHD, pediatricians are great to meet. If your niche is women with postpartum depression, OBGYN offices are the place to be. See other medical professionals as friends!


We hope this blog helps you market for your ideal client! If you’d like help making marketing materials, adding SEO to your webpage, or sending out flyers to local doctor’s offices, our niche is helping you. A Therapy Practice Solutions’s Virtual Assistant would love to schedule some of your ideal clients with you. Reach out today using our contact page to schedule a consultation and meet your new teammate. We look forward to hearing from you!


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